It is exciting to get leads and close deals that come from your website. For 44 percent of recent buyers, the first step that they took in the home buying process was to look online at properties for sale, according to a survey conducted by the NATIONAL ASSOCIATION OF REALTORS® in 2016. Leaders in online real estate websites urged real estate agents to more aggressively market themselves digitally at the SDAR Expo 2016 at the San Diego Convention Center.
Search engine optimization is more essential than ever!
If you have a WordPress website, you can install Yoast SEO plugin and if you use the page analysis tool correctly and get a green bullet in Yoast SEO which means your page is optimized for SEO. Unfortunately, KW Placester does not support that function. So, here is the some tips to optimize KW Placeter SEO:
1. Site Info
n this section, you are going to fill out Brand Name, Tagline, Meta Title, Meta Description etc. When you fill them out, think about the search term you want your content to rank for and make that term a focusing keyword or phrase. Deciding on a focus keyword can be challenging. Do you want to optimize your website for “San Diego Real Estate” or “San Diego Homes For Sale” and get on the first page of Google? Think about the competition you would have! You would compete with Giant Real Estate Search Engines, such as Zillow, Trulia.
When you are deciding on a focus keyword, you should include some factors, such as;
• Category – Real Estate, Homes For Sale, Real Estate Agent, Your Brokerage Name
• Location – Name of city or community
• Specialty – Buyers Agent, Investor Specialist, First-Time Homebuyer Specialist
• Your Brand – “The Skydiving Agent”, “The Geeky Girls”
For example, you can name your website “Keller Williams San Diego Downtown Investor Specialist”.
2. Uploading Photos
Make sure you renamed all the pictures same as (or similar to) your focus keyword when you upload. The filename can give Google clues about the subject matter of the image. Images are a critical factor, make sure it is SEO optimized. You’ll definitely want to resize your pictures so they are not such massive files. You can download this tool to resize you pictures: https://microsoft-powertoys-image-resizer.en.softonic.com/
3. Social Networks
It’s important to have outbound links on your website. And It is better if your Social Networks URL has your focus keyword included, such as https://www.facebook.com/SanDiegoRealEstateSchool (Keyword: San Diego Real Estate School).
4. Personalize – Original Contents
According to Yoast, “in order to understand why original content is important for SEO, we should take a look at Google’s mission. Google’s mission reads ‘to organize the world’s information and make it universally accessible and useful.’ So, in order for Google to rank your content, you should write something that is accessible and useful for your audience. Your information should add something to all the other information on the internet (about a certain topic). It should offer your audience something that is not offered in other blogs, articles or websites.”. This is why blogging is important. KW Placester comes with built-in blogs. We would recommend that you re-write some parts and make it original contents. So that your website would stand out from other KW Placester. The more content you create, the better are the chances for developing quality pieces that stand out. When you create lots of content, you’ll have lots of linkable content. The more links to the more places, the better your internal linking strategy will be.